What is the role of a listing agent in a real estate transaction?

The role of a listing agent in a real estate transaction is specifically to represent the seller. This involves several key responsibilities, including marketing the property, setting a competitive listing price, and advising the seller on how to prepare the home for sale. The listing agent acts in the best interests of the seller, providing expertise and guidance throughout the selling process.

In addition to these tasks, the listing agent is responsible for negotiating offers from potential buyers on behalf of the seller. This includes not only the financial terms of the sale but also conditions that might affect the overall transaction. The agent's role is to ensure that the seller's needs and preferences are addressed in the negotiation process.

The other options focus on different aspects of real estate transactions. For instance, representing buyers, managing property, or simply negotiating contracts does not encompass the full scope of responsibilities a listing agent has, which are specifically aligned with selling a property on behalf of a seller.